Mid-Career RecruitmentApplication

Senior Manager, Global Marketing Programs


Tokyo Head Quarter (JCH Singapore)

Responsibility Level

This is a senior role within our Global Marketing team reporting directly to the Chief Marketing Officer. As such you will engage with some of our most senior leaders on a regular basis and be expected to build relationships across several functions in the organization, including Marketing, Sales, Product Management, Engineering & Development, Service & After-Market. Your role in driving cross-functional discussion and alignment will be critical to setting the specific business context for marketing investments and actions.
Additionally, you will also regularly communicate with some of our most important joint-venture partners in helping to manage continued close collaboration, trust and understanding.

Principl Duties

• Working with regional and country business leaders to drive cross-functional alignment and investment in channel expansion activities – including eCommerce and Large Format Retail
• Subsequently working with regional marketing teams to strengthen marketing execution according to agreed channel expansion initiatives, helping them to leverage resources and learning from either the global marketing team or other regional marketing teams
• Leading development and execution of global programs to increase engagement and loyalty of HVAC technicians and installers across key markets. This will again involve working cross-functionally and cross-regionally – creating value for this sales channel not just in marketing but across service, training and other functions
• Maintaining close working relationships with joint venture partners, helping to protect the integrity of the Hitachi brand in all that we do, and overseeing existing governance processes that support this
• Working closely with the CMO to help administer the wider Marketing function through the right cadence of meetings and reviews across the business, and to support management and reporting of budgets – in this you will be assisted by a small team
• Helping the CMO to establish more consistent and regular reporting of marketing metrics, based on our different ‘marketing models’ and go to market strategies in different regions


• Minimum 10 years’ experience working in B2C and/or B2B channel development, marketing or sales roles
• At least 5 years experience in regional or global roles
• Experience within HVAC or Building Services industry is ideal, not essential. More important is to demonstrate a clear understanding of multi-channel business management
• Demonstrate intellectual curiosity AND practical action; we are looking for somebody who can ‘think’ but equally somebody who can act and get things done
• You enjoy working across teams and see yourself as someone who helps to bring teams together rather than work in silos
• This is a global role based in Japan or Singapore
• Fluency in Japanese and English is required. Mandarin is a plus.
• At least Bachelor’s degree

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